Personal Data We Collect

Truenorth collects data from you, through our interactions with you and through our products. You provide some of this data directly, and we get some of it by collecting data about your interactions, use, and experiences with our products. The data we collect depends on the context of your interactions with Truenorth and the choices you make, including your privacy settings and the products and features you use. We also may obtain data about you from third parties.

You have choices when it comes to the technology you use and the data you share. When we ask you to provide personal data, you can decline. Many of our products require some personal data to provide you with a service. If you choose not to provide data required to provide you with a product or feature, you cannot use that product or feature. Likewise, where we need to collect personal data by law or to enter into or carry out a contract with you, and you do not provide the data, we will not be able to enter into the contract; or if this relates to an existing product you’re using, we may have to suspend or cancel it. We will notify you if this is the case at the time. Where providing the data is optional, and you choose not to share personal data, features like personalization that use such data will not work for you.

How we use Personal Data

Truenorth uses the data we collect to provide you with rich, interactive experiences. We use data to:

• Provide our products, which includes updating, securing, and troubleshooting, as well as providing support. It also includes sharing data, when it is required to provide the service or carry out the transactions you request.
• Improve and develop our products.
• Personalize our products and make recommendations.
• Advertise and market to you, which includes sending promotional communications, targeting advertising, and presenting you with relevant offers.

We also use the data to operate our business, which includes analyzing our performance, meeting our legal obligations, developing our workforce, and doing research.

In carrying out these purposes, we combine data we collect from different contexts (for example, from your use of two Truenorth products) or obtain from third parties to give you a more seamless, consistent, and personalized experience, to make informed business decisions, and for other legitimate purposes.

Our processing of personal data for these purposes includes both automated and manual (human) methods of processing. Our automated methods often are related to and supported by our manual methods. For example, our automated methods include artificial intelligence (AI), which we think of as a set of technologies that enable computers to perceive, learn, reason, and assist in decision-making to solve problems in ways that are similar to what people do. To build, train, and improve the accuracy of our automated methods of processing (including AI), we manually review some of the predictions and inferences produced by the automated methods against the underlying data from which the predictions and inferences were made.

Reasons we share personal data

We share your personal data with your consent or to complete any transaction or provide any product you have requested or authorized. We also share data with Truenorth-controlled affiliates and subsidiaries; with vendors working on our behalf; when required by law or to respond to legal process; to protect our customers; to protect lives; to maintain the security of our products; and to protect the rights and property of Truenorth and its customers.

How to access and control your personal data

You can also make choices about the collection and use of your data by Truenorth. You can control your personal data that Truenorth has obtained, and exercise your data protection rights, by contacting Truenorth or using various tools we provide. In some cases, your ability to access or control your personal data will be limited, as required or permitted by applicable law. How you can access or control your personal data will also depend on which products you use.

If you want to access or control personal data processed by Truenorth that is not available via the tools above or directly through the Truenorth products you use, you can always contact Truenorth at the address in the Contact us section.

Cookies and similar technologies

Cookies are small text files placed on your device to store data that can be recalled by a web server in the domain that placed the cookie. We use cookies and similar technologies for storing and honoring your preferences and settings, enabling you to sign in, providing interest-based advertising, combating fraud, analyzing how our products perform, and fulfilling other legitimate purposes.

We also use “web beacons” to help deliver cookies and gather usage and performance data. Our websites may include web beacons, cookies, or similar technologies from third-party service providers. You have a variety of tools to control the data collected by cookies, web beacons, and similar technologies. For example, you can use controls in your internet browser to limit how the websites you visit are able to use cookies and to withdraw your consent by clearing or blocking cookies.

Products provided by your organization – notice to end users

If you use a Truenorth product with an account provided by an organization you are affiliated with, such as your work or school account, that organization can:

• Control and administer your Truenorth product and product account, including controlling privacy-related settings of the product or product account.
• Access and process your data, including the interaction data, diagnostic data, and the contents of your communications and files associated with your Truenorth product and product accounts.

If you lose access to your work or school account (in event of change of employment, for example), you may lose access to products and the content associated with those products, including those you acquired on your own behalf, if you used your work or school account to sign in to such products.

Many Truenorth products are intended for use by organizations, such as schools and businesses. If your organization provides you with access to Truenorth products, your use of the Truenorth products is subject to your organization’s policies, if any. You should direct your privacy inquiries, including any requests to exercise your data protection rights, to your organization’s administrator. When you use social features in Truenorth products, other users in your network may see some of your activity. To learn more about the social features and other functionality, please review documentation or help content specific to the Truenorth product. Truenorth is not responsible for the privacy or security practices of our customers, which may differ from those set forth in this privacy statement.

When you use a Truenorth product provided by your organization, Truenorth’s processing of your personal data in connection with that product is governed by a contract between Truenorth and your organization. Truenorth processes your personal data to provide the product to your organization and you, and for Truenorth’s legitimate business operations related to providing the product as described in the applicable License Agreement. As mentioned above, if you have questions about Truenorth’s processing of your personal data in connection with providing products to your organization, please contact your organization. If you have questions about Truenorth’s legitimate business operations in connection with providing products to your organization, please contact Truenorth as described in our website.

For Truenorth products provided to K-12 schools, Truenorth will:

• not collect or use student personal data beyond that needed for authorized educational or school purposes;
• not sell or rent student personal data;
• not use or share student personal data for advertising or similar commercial purposes, such as behavioral targeting of advertisements to students;
• not build a personal profile of a student, other than for supporting authorized educational or school purposes or as authorized by the parent, guardian, or student of appropriate age; and
• require that our vendors with whom student personal data is shared to deliver the educational service, if any, are obligated to implement these same commitments for student personal data.